Why Your Business Should Be Recording Calls?

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Even though its benefits were clear to all, call recording used to be something only the large enterprises did especially since accomplishing it required expensive hardware and frameworks. Fortunately, the evolution of cloud services and opportunities such as Hosted PBX has now made it quite affordable and viable to all kinds of businesses including small startups. VoIP call recording may just be the competitive edge your business requires to move to the next level.

Essentially, call recording involves recording voice/phone calls to capture interactions between your customers and the business (support team). There are various ways to enable call recording for your business. The easiest way is to use a Hosted PBX solution like Nextivia or RingCentral which come with the option already integrated within. Alternatively, you can implement an on-premise solution or legacy PTSN. These options will however call for costly hardware installations.

The benefits

Establishing frameworks for VoIP call recording can help your business in several different ways. At the most foundational level, it gives you business the opportunity to comply with legal requirements and guidelines set for contact centers. Beyond that, there are various benefits you will enjoy from recording your interactions with customers. Some of them include the following;

1. Training for Quality Assurance

By simply recording customer calls, you can easily listen in on the interaction and find out areas that need improvement. You can take notes on what aspects of the communication and interaction need immediate changes. This will help you initiate training for employees who still need to work on their customer interaction and proposition your business in the right way. This also helps managers to ensure their agents meet quality standards and measurements put in place.

2. Value Addition for Products and Services

There is no doubt that VoIP call recording allows you to gain insights into what the customers want, how they interact with the business and the challenges they face. With all this metrics and information, you can then form a solution to enhance your products and services for better experiences and satisfaction. It is at its simplest form an information center for value addition. By picking up any phone call from a customer, the business aims to assist the client get the value they seek.

3. Trace all the Missed Information

While modern CRM solutions offer different ways for business agents to capture customer interactions and take notes on the important areas that need addressing, they are still subject to human error. It is normal for the customer service team to miss on some information between handing different calls and this is where call recording comes in handy. Your team can listen in on the entire call and make a comprehensive deduction on what needs to be done ensuring nothing is missed.

4. Preventing/resolving liabilities and disputes

Customer disputes and legal complaints can drown a small business and cause significant inconvenience even to the largest establishments. Recording calls and interactions can help your business resolve disputes and prevent them from escalating into legal battles. When the conversations are recorded, you get a basis to argue your case and this may be all you need to win a case or prevent it from evolving into lengthy sessions and litigation.

5. Developing Your Customer Characters

Listening in on calls from customers can help you categorically split your market segment into smaller persona groups in order to effectively approach their needs. For instance, a given age group may call for specific offers and information more often than others. This insight can help you improve how you target them in terms of marketing, communication and other aspects. It can also be used to monitor how different demographics react to emerging trends, products and other offers.

 

There are several other minor benefits of VoIP call recording and it should be an inevitable component of any modern business. You need as much information as possible and call recording is one way to ensure all the input is saved and used in decision making. All businesses need call recording and management. There are several offers in the market that allow you to record and manage audio files at a small fee. It is important to carefully review you options before implementing any call recording strategy or framework. Start by outlining what your business requires then proceed to find offers that will meet those specific needs.

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